Initializing WebPay Intelligence
The Agentic Commerce Layer

Let AI shop for you.

WebPay.AI is building intelligent shopping agents that can understand intent, discover products, compare options and execute online purchases — while keeping the human in control of authorization.

Human-authorized Identity-aware Agent-ready commerce Designed for control
WEBPAY
UNDERSTAND User intent & preferences
DISCOVER Products & merchants
DECIDE Compare & optimize
AUTHORIZE Identity + transaction control

Search is becoming action.

The internet was built for people to click through websites. Agentic commerce changes the interface. Instead of searching, filtering, comparing, filling forms and checking out manually, people can express an objective — and an AI agent can perform the work.

01 — INTENT

Tell your agent what you want.

“Find me the best laptop under €1,500 for AI development.” “Reorder my usual supplies.” “Find the best flight and hotel combination.”

02 — INTELLIGENCE

The agent does the research.

WebPay agents can reason across products, prices, specifications, availability, merchants, preferences and constraints before presenting an action.

03 — AUTHORIZATION

You remain the authority.

The final transaction can be gated by explicit user controls and biometric identity authorization — creating a bridge between autonomous software and accountable human intent.

From intent to transaction.

WebPay.AI is designed around a simple principle: intelligence can be autonomous, but authorization should remain controllable.

01

Intent

User defines the objective.

02

Research

Agent searches and evaluates.

03

Reason

Agent compares against constraints.

04

Authorize

Identity and policy controls apply.

05

Execute

Transaction is completed.

Autonomous doesn't mean uncontrolled.

The biggest challenge in agentic commerce is not whether AI can shop. It is whether people can trust AI to act with money. WebPay.AI puts authorization, identity and transaction policy at the center of the experience.

Identity authorization layer active

Biometric Authorization

Face recognition can provide a high-assurance identity step before sensitive actions are authorized.

Human-in-Control Policies

Spending limits, merchant rules, approval requirements and other policies can constrain what an agent is permitted to do.

Intent-Aware Transactions

The agent should act within the boundaries of the task the user actually authorized — not simply execute arbitrary instructions.

Auditable Agent Actions

Agentic commerce needs visibility into what an agent searched, selected, requested and attempted to purchase.

+

Security by Architecture

No single control should carry the entire security burden. Identity, authorization, policy, transaction controls and monitoring should work together.

We don't just use AI. We build agents.

WebPay.AI can be used as an intelligent commerce layer for specialized agents — from consumer shopping assistants to enterprise procurement, travel, hospitality, retail and vertical-specific commerce workflows.

Consumer

Personal Shopping Agent

A persistent AI shopping companion that understands a shopper's requirements, preferences and constraints and turns natural-language requests into actionable purchasing workflows.

Product Discovery Comparison Price Intelligence Preferences
Enterprise

Procurement Agent

Automate repetitive purchasing workflows while maintaining organizational policies, approval thresholds, supplier rules and human oversight.

Policy Engine Budgets Supplier Rules Approvals
Vertical AI

Custom Commerce Agents

We can develop purpose-built agents around your business, catalogue, workflow, customer experience and transaction requirements.

Custom LLM APIs RAG Automation

Agentic commerce is already here.

WebPay.AI is being developed in a market where the world's largest payment networks, technology companies and retailers are actively building the infrastructure for AI-powered commerce.

Visa · July 2026

Live AI-agent transactions in Europe

Visa announced live agentic commerce transactions with participating European merchants, where AI agents browse, select and initiate purchases based on consumer-defined parameters.

Mastercard · 2026

Trust becomes a new commerce layer

Mastercard has been developing agentic-commerce infrastructure around trusted transactions and “Verifiable Intent”, including work with Google around standards for AI-driven commerce.

Google · January 2026

Universal Commerce Protocol

Google introduced the Universal Commerce Protocol and new tools intended to help retailers connect products, merchants and AI-driven shopping experiences.

Amazon · 2026

AI becomes part of the shopping interface

Amazon expanded its agentic shopping capabilities through its AI shopping assistant, including product discovery, recommendations, price evaluation and automated purchasing workflows.

Anthropic · September 2026

Retail-specific AI agent blueprints

Anthropic announced AI-agent blueprints for retailers, highlighting the rapid movement toward customer-facing shopping agents and merchant-side autonomous workflows.

THG + Google Cloud · June 2026

AI shopping assistants reach production

THG Ingenuity launched an AI Shopping Assistant developed with Google Cloud, reporting substantial improvements in conversion and basket size for participating brands.

The emerging agentic commerce ecosystem
OpenAI Google Visa Mastercard Amazon Anthropic Microsoft AWS Adyen Shopify

AI should earn permission.

The next generation of commerce will not be defined only by how intelligent an AI agent becomes. It will be defined by how clearly the user can understand, control and authorize what that agent does.

Explicit authorization
Configurable transaction policies
Identity-aware workflows
Transparent agent actions
Human override

Your customers have agents.

Build yours before your competitors do. Talk to us about custom shopping agents, AI commerce infrastructure, biometric authorization and intelligent transaction workflows.

Custom AI agents · Agentic commerce · Identity authorization · Intelligent checkout